Aapo Mäki
Aapo Mäki

About

I'm a 32-year-old father from Klaukkala, Finland — CEO of Into-Digital, co-founder of Parvi, and the guy behind Golfluola, a golf simulator venue in Kivistö, Vantaa.

Above all else, I'm a salesman and a doer — closing deals and getting things done is in my DNA. I know a whole lot about a handful of things, a little about a few more, and flat-out nothing about most everything else. My bread and butter is seeing the big picture and thinking things through from a pure business angle, for our own company and for our clients. I can talk the talk, and I'm slowly getting better at walking the walk when it comes to listening.

I've built Into-Digital into one of the most influential web service companies in Finland — though the truth is, that's not really my doing. It belongs to the crew I've managed to wrangle around me. We're about 35 people right now, hopefully 50 before long, maybe even 100 someday. We serve businesses, organizations, and public-sector clients with web design, e-commerce, and web applications — we plan them, build them, and keep them running, in a way that actually moves the needle for our clients' business, or whatever worthy cause they've got going.

We've also just founded Parvi, an agentic AI agency for marketing and sales, built for teams whose ambitions outrun their capacity. Between the two companies, we're now able to take full responsibility for growing our customers' businesses.

I'm used to calling things by their proper names, even when it isn't the most popular opinion. I've spoken publicly about things like why I didn't take parental leave, why I refuse to publish AI-written social media posts, and how public-sector IT tenders often reward the wrong thing. Those positions have sparked plenty of debate — you can find much of it on the In the Media page .

Outside of work, I'm a lousy golfer, a beginner at Brazilian jiu-jitsu, and a former soccer player who still can't resist a round of Battlefield.

Get in touch if you want to:

  • Get help growing your business
  • Shoot the breeze about business or entrepreneurship
  • Hit the golf course
  • Wrestle
  • Run some Battlefield matches

Follow me or the companies I'm part of

Aapo Mäki

32-year-old father from Klaukkala, Finland

Into-Digital

Finland's most impactful websites, e-commerce stores, and web applications

Parvi

Agentic AI agency for marketing and sales teams

Golfluola

A golf simulator venue in Kivistö, Vantaa. Book a bay and swing!

Get in touch

Tell me what's on your mind — I'll get back to you quickly.

Send an email

or call: +358 50 330 8959